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Case Studies

Find out how User Strategy is helping the world’s top names to deliver more profitable channel experiences, with greater customer value.


Select one of our case studies:
HSBC
Asia Miles
Shangri-La Hotels

HSBC
Since 2000 members of our team have been working with HSBC to create better customer experiences via multiple channels. Highlights of our work include channel optimization for the MPF, Insurance and Wealth Management divisions, interaction design for the homepage, personal internet banking and ATM machines, and extensive user research assignments.

Some highlights include:
Improved lead generation on Mortgage website
Reduced channel/distribution costs for MPF business
New security mechanism adopted as standard by the group globally

Multi-year strategic plan for wealth management online, and
Usability testing and optimization for ATM network

hsbc.com.hk webpages

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Please use the link below if you wish to contact us and see how we can deliver a more profitable channel experience with greater customer value for you

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