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Privacy Policy

Your privacy on userstrategy.com

This website is administered by User Strategy Ltd. The primary purpose of userstrategy.com is to be a dynamic resource and business tool to help you create profitable interactions with your customers. We want you to feel safe and secure when visiting our website and your privacy is a key concern of our team.

The following information describes how we protect your privacy during your visit to our website.

What information do we collect?
Information on userstrategy.com is collected in two possible ways: (1) indirectly (for example, through technology like our voting panels); and (2) directly (for example, when you provide information such as your email address voluntarily during a visit).

We can collect information directly from you in a number of ways, some of which we discuss in this Privacy Policy. One possible way is through the use of cookies. Cookies are small files of information which save and retrieve information about your visit to userstrategy.com—for example, how you entered our site, how you used the site and what pages you visited. The cookies we use identify you as a number and can’t store anything personal about you or your computer. (You can always disable cookies on your browser if you don’t want this information collected by websites you visit.)

We also collect information when you voluntarily give it to us. Throughout the userstrategy.com site we provide the opportunity to register for events, order white papers or publications, participate in online surveys or score your organization’s capability. When we collect this type of information, we will typically notify you as to why we are asking for information and how this information will be used. It is completely up to you whether or not you will provide it.

How do we use this information?
We analyze information we collect to determine what is most effective about our site, to help us identify ways to improve it and to determine how we can tailor userstrategy.com to make it more effective for our existing clients and our prospective clients. We may also use data for other purposes which we would describe to you at the point we collect the information.

Will we share this with outside parties?
As a global organization, data we collect may be transferred internationally throughout User Strategy's worldwide organization. We will not sell individual information to outside parties - we will share it only within our team. In any case, before you submit any information we will notify you as to why we are asking for specific information and it is up to you whether or not you will provide it.

What about sensitive personal data?
We do not normally seek sensitive personal data through our site. If we do seek to collect such data, we will ask you to consent to our proposed use(s) of this personal data and we will describe fully how we expect to utilize it. By providing us with unsolicited sensitive personal data, you consent to our using the data subject to applicable law as described in this Privacy Statement. The references to "sensitive personal data" are to the various categories of personal data identified by European, US, Australian and other data privacy laws as requiring special treatment, including in some circumstances the need to obtain explicit consent. These categories comprise personal identity numbers, personal data about personality and private life, racial or ethnic origin, nationality, political opinions, membership of political parties or movements, religious, philosophical or other similar beliefs, membership of a trade union or profession or trade association, physical or mental health, genetic code, addictions, sexual life, property matters or criminal record (including information about suspected criminal activities).

Do we give you access to your information?
You are entitled to know whether we hold information about you and, if we do, to have access to that information and require it to be corrected if it is inaccurate or out of date. You can do this by sending us an e-mail.

What about data security?
We take appropriate steps to maintain the security of your data on userstrategy.com. You should understand that the open nature of the Internet is such that data may flow over networks without security measures and may be accessed and used by people other than those for whom the data is intended.

In summary, we are interested in maintaining your privacy and creating a valuable resource for you to use. If you have any questions now or during your visit, please contact us.



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