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"White Paper" First Surgical
Ranking for Plastic Surgery
"White
Paper" First Surgical Ranking for Plastic SurgeryQuality ranking
and marketing on top search engines and directories is a fundamental
component of any Internet Advertising Strategy. Generally speaking,
the competitive market for your professions' keywords, procedures,
and region can be fierce, and what has worked today may not be
effective next week! In addition, many "technicians" in
the field utilize unethical strategies that can have your site
permanently removed from search engines who determine that you
are breaking the rules.
Completely ethical
and ground-breaking techniques for effective search engine exposure
Ongoing oversight to keep our surgeons on top when the search
engine algorithms and guidelines change or when the competition
broadens
Cutting Edge keyword selection strategies to target profitable
traffic
Performance can be Backed by Data and Statistics
Hone your traffic and user conversion strategy
Strategies to protect your code and investment from the competition
1. Diliver bogus traffic that gives the appearance of site popularity
and success
2. Submit your site only to "free" search engines and
keep the money that you intended to have spent for forced placement.
3. Try and debate the strategies of all other firms and try to
convince you that they are doing a good job based on their weak
performance.
4. Try and prevent you from obtaining professional help in this
area. **If your guy has had over 3 months to deliver 1st tier results,
then he or she should be evaluated or fired!
5. Give you a "pretty" web design that loads slowly so
that visitors don't stay on your site.
There are several distinct steps to the search engine optimization
process:
What are the top firms doing?
How are they obtaining success?
Understanding the Surgery Practice, Terms, Staff, Price, and Services.
Understanding what customers seek
Full understanding of the language of cosmetic procedures
Linguistics and Search Term Logic "The customer mentality"
Our firm already represents Plastic Surgeons Nationwide
Detailed list of top five and twenty search engines and directories
Fundamental list of primary competitor's rankings ranking and strategy
Evaluation of current link popularity (a factor used by many engines
that improves rank)
Research of you web content (visible, such as page headers and
html text)
Assessment of hidden code and content that you can not see
Web content and web image innovation and optimization
Possible selection of new domain/s and url/s
Submission to top twenty search engines and directories
Mass submission to 50 additional engines and directories
Hand-submission to select engines and directories
Efficient flow-through instructions for existing designer
Pay for Performance Alternatives
Effective link listing campaign to increase link popularity
Monthly ranking and performance reporting
Proactive monthly traffic analysis and communication with your
staff.
Ongoing site promotion and innovation.
Re-listing of your site to engines that have lost your listing
Continuing changes to site to adjust for search engine rule changes
Constantly looking for new search engines and ways to promote your
site.
Management and maintenance of a "pay-per-performance" campaign
To help further understand search engine optimization and management
we have assembled a list of common lies about search engines. Please
feel free to contact us if you have any questions about anything
you read here.
Fiction and Outdated Information: The key to optimizing my web
site is simply using meta tags.
Reality: The meta tag code has become less important in the recent
years due to constant abuse by web designers. Overall, search engines
such as Google ignore these tags completely, and directories such
as Yahoo don't use them as a primary source of ranking.
Fiction and Outdated Information: Cloaking your meta tags and keywords
is the key to success.
Reality: Cloaking may cause more damage that help. After a few
days or weeks of success, you rankings may be downgraded due to
the use of the underhanded tactics.
Fiction and Outdated Information: I will have to abandon my flash
site or heavy graphics site to achieve high rankings.
Reality: Search directories and engines observe quality content
in the form of real text, and can be confused by Flash and heavy
graphics. We have many trade secrets and cutting edge methods to
bring traffic to your flash sites. Moreover, we have techniques
to improve the code and content of your sites without losing your
flash and graphics.
Fiction and Outdated Information: Buying software that submits
my site to hundreds or thousands of engines will help me to gain
traffic.
Reality: Over 95% of all search engine traffic is generated from
the top 15 search engines (Neilsen Netratings). Most of these extra "submits" are
to Free For All (FFA) sites, which place your link on their page
temporarily in exchange for an email address to which they can
send unsolicited mail. Additionally, Altavista, Hot Bot, Wise Nut,
and many other sites have stopped allowing automatic submissions.
Hand submission is the only reliable method for high-ranking results
for many engines.
Fiction and Outdated Information: My webmaster says that expensive
search engine ranking companies are a waste of money.
Reality: If your webmaster is not producing results, what are you
waiting around for? Some of our clients are getting HUGE increases
in profits and customers per month. Most plastic surgery patients
will spend 4000 dollars or more per surgery. Even if you only received
3 extra clients per month from our services, what would that be
worth to your practice. In sum, if you are not getting any patients
from your internet marketing and website, somebody is not doing
their job, and if your not getting the business, someone else is.
Fiction and Outdated Information: Once my site is optimized and
listed on some sites, I can detach from the process, and it will
take care of itself..
Reality:
It is imperative that your site be monitored and constantly improved
in order to maintain and sustain your exposure.
·
Your site can be dropped from the listings on an engine for several
reasons. For example, if one of your staff members submits your
site several times while your marketing firm does the same, you
may be penalized for over-submission and removed.
Link Popularity can be lost very quickly
Competition can push your site out of the best search term ranking
New popular surgery or procedures must be targeted
New pictures, new board certifications, and new content must
be accommodated
Your code can be deleted by a staff member or webmaster who doesn't
know about your code enhancement.
Algorithms and ranking variables change every day
Search engine partners can change at any time
Some search engines have gone to pay for force placement which
requires you to have a qualified e-commerce consultant to list
your site or have it spidered.
Not until you have great ranking for several terms, regions, procedures,
you are still at risk of not receiving quality traffic that converts
to consultations and paying customers.
Fiction and Outdated Information: All search engine marketing companies are the same.
Reality: Many companies who call themselves "specialists" are
only using old software to do all of the work for you, which is
almost never effective. Furthermore, some companies will use unethical
tactics or "spam" the engines for a short-term result,
putting your long-term objectives at risk. Additionally, some ranking
companies will not illuminate performance capacities. While no
company can offer perfect results, the firm that you select must
have experience and proven success stories.
Fiction and Outdated Information: "Doorway" web pages
are an effective way to drive traffic to my site.
Reality: Such tactics, once effective, will now get your site penalized
by most free engines. They were called "doorway" pages
simply because the sole purpose of the site was to steer users
to the main site. Unfortunately, this method was abused by many
webmasters, who submitted hundreds or thousands of such pages.
Now, you must understand the rules, strategy, and the law before
engaging in this type of promotion.
MPS MarketingPlasticSurgery,com
is a registered e-commerce consulting firm. MPS is also the exclusive
search engine partner of the American E-Commerce Association.
"
Cosmetic Surgeons are having to innovate their Practices and Marketing
Strategy every day"... The Yellow Pages and expensive print
media can no more sustain revenues..
- Dr. George Mentz.
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Please use the link below if you wish
to contact us if you have any enquiries regarding this publication
info@userstrategy.com
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