User Strategy - Services

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How does your
organization rate?

Tool asks a series of 15 questions and based on total ‘score’ gives a User-Centric rating and summary of good points/bad points in a downloadable PDF report. Visitors must register with e-mail to receive Report

Questionnaire

1	How many clicks does it take for a visitor to send an enquiry or contact request to your company from your homepage?
	1-2 clicks
	3-5 clicks
	6 or more clicks
	We don’t have this feature on our website

2	If a client or prospect sent you an e-mail or enquiry through a ‘contact-us’ feature, how quickly would they receive a formal response?
	1-6 hours
	6-24 hours
	48 hours
	Longer than 48 hours (if at all)

3	Does your website use a ‘flash’ introduction or similar introduction page before your user actually reaches the homepage with real content?
	Yes
	No

4	Where does your primary menu or navigation panel appear on your website?
	Top of the homepage
	Left-hand side of the homepage
	Right-hand side of the homepage
	Centre of the homepage
	Somewhere else

5	How many banners or promotions appear on your homepage?
	None
	1 or 2
	3 to 5 banners/promotions
	As many as we can fit on the page

6	How many animated banners, icons or tickers appear on your homepage?
	None
	1 or 2
	3 to 5
	As many as we can fit on the page – we love this stuff!

7	Approximately how many words appear in the first sentence of ‘real’ content about your company or services on the homepage?
	5-8 words
	10-15 words
	16-20 words
	21 or more words
	We have no such content on the homepage, you must click through to a different section

8	How many words appear in the first paragraph of text on your homepage?
	0-10 words
	11-50 words
	51-75 words
	More than 75 words
	I don’t know which is the first paragraph, or we don’t have something like this

9	If you have a call centre or sales/service hotline, how many of your most frequent calls or enquiries also appear on your homepage?
	None
	I don’t know what our most frequent enquiries are
	1 to 4 top enquiries
	5 to 10 enquiries
	11 or more of our most frequent customer enquiries

10	How many sales leads or enquires does your website generate in a single week?
	None that I am aware of
	Less than 10 a week
	Between 10 and 50 a week
	More than 50 leads a week

11	Select which offline collateral contains your URL or website address?
	Business Cards
	Letterhead
	Newspaper, Magazine or other print-ads
	Sales Brochures
	E-Mail signatures of all staff

12	Does your company have a formal e-mail communications policy?
	Yes
	No
	What is a communications policy?
	Nah, we don’t use e-mail to communicate with our clients.

13	Are there any processes on your website that require a customer to print out a form and fax it to your office?
	Yes
	No
	We don’t have any processes for customers on our website
	Customers have to call us for anything like this

14	How frequently does the content on your homepage get updated?
	Every week
	Every month
	A few times a year
	Once a year or so
	Last time was back in 1999 or 2000

15	How frequently do you measure how well your customers’ needs are met by your website?
	Every quarter or more frequently
	A few times a year
	Once every couple of years
	Never, we instinctively know. Talking to our customers is a waste of money.
	That’s not as important as our business needs.

Answers score between 0-5 depending on the question. A report based on total score and individual answers with low scores will be automatically generated in HTML or PDF format. A visitor must be registered (Name, e-mail) to receive the report via e-mail with a download link or e-mailed back to him.

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